Actor-director Raj B Shetty has had a busy year filled with film releases, upcoming projects, and constant travel for shoots. He is excited about this phase of his life and has gained a significant fan base in Kerala following his recent film, Turbo, with Mammootty. Raj shares that he feels like he is constantly in motion with work and describes it as being in a war zone. Despite the hectic schedule, he is fully immersed in the creative process. He mentions that he is involved in producing a film, writing and directing multiple projects, and has several acting roles lined up, including ones in Kannada and Malayalam films, and an upcoming movie with Anurag Kashyap. Raj explains that he manages his time efficiently by preparing for his roles in advance and utilizing any breaks to work on his various projects. He believes that being busy does not hinder his creativity and shares that he is fully committed to the creative process, utilizing every available minute. Raj emphasizes the importance of being open to any outcome when striving to create exceptional films.Three films, Toby, Swathi Mutthina Male Haniye, and Roopanthara, received critical acclaim but did not perform well at the box office. The filmmaker acknowledges that he cannot force audiences to watch his films and explains that he is not idealistic about audience expectations. He views himself as a learner, recognizing that while Swathi... and Roopanthara may not have fared well in theaters, they found success on OTT platforms. Despite the lukewarm theatrical response, Roopanthara ran for three weeks, which he considers a success. He emphasizes the importance of being content with any outcome when striving to create quality films.
In the realm of acting, film success translates to empowerment, enabling actors to venture into film production and bring their desired stories to life. Raj B Shetty, reflecting on the rapid production pace in the Malayalam industry, notes the recent success of Malayalam films and shares his perspective. He attributes his popularity among Malayalam filmmakers and audiences to his consistent acting approach while implementing strategies to enhance his character portrayal and engage audiences on a deeper level.
Addressing the pan-India trend in the film industry, which has not consistently yielded positive outcomes for filmmakers in various languages, Raj comments on the transient nature of trends. He believes that labeling a phenomenon as a trend removes the notion of success and failure, emphasizing the ever-changing landscape of the industry. Raj suggests that sometimes perceived success can lead to failure and underscores the unpredictable nature of the film industry.Many people believed in going big with everything, but this approach ultimately led to failure. While it is important to produce big-budget films, they are also time-consuming. A suggestion is to allow big star-driven films to release once every two years, while focusing on producing content-driven films in between. These films should be able to sustain a run in theaters for 4-5 weeks, generating sufficient revenue for both theater owners and filmmakers. Unfortunately, such films are lacking due to a lack of initiative.
Reflecting on his experience working with Mammootty, the actor expresses that it has been a great learning opportunity. Their conversations were insightful and helped him understand the importance of thorough preparation for a role in terms of physical, psychological, and mental aspects. He feels "inspired" by Mammootty's influence and believes that this mentorship has ignited a stronger passion within him for portraying diverse roles.